One of the icons of America - Cola.
But which one? Coke or Pepsi?
The neverending war between those two similar beverages goes on and on. PepsiCo and The Coca-Cola Company have been fighting for a century already!
Both sodas were invented in the end of the 19th century and were gaining popularity swiftly. Today, cola is one of the most popular beverages, if not the most popular.
Such similarities and the same target cause the fight between those two manufacturers. PepsiCo and Coca Cola Company competed with the variety of sodas firstly:
Diet Coke/Coke Light vs. Diet Pepsi/Pepsi Light
Fanta vs. Mirinda
Sprite vs. 7UP and so on....
However, it was not enough. In 1975 the Pepsi producer decided to show which product is better. They chose a few shopping malls and organized a blind test (Pepsi Challenge) by pouring both, Coke and Pepsi to cups and making people choose. Pepsi turned out to be a more common choice. Such events are still being held. But in the 70s and 80s PepsiCo was even more aggressively fighting for consumers. Their commercials showed the biggest stars and celebrities choosing Pepsi as well. Among them were such people like Michael Jackson, David Bowie or Madonna. The Coca Cola Company reacted strongly with their own commercials with Whitney Houston, Elton John or George Michael.
Today, Coca Cola seems to be winning the war with 42% market share (Pepsi has 31%) in 2013. However, the operating income is similar (both companies ca. $8.5 billion).
And which one do you choose?
Such similarities and the same target cause the fight between those two manufacturers. PepsiCo and Coca Cola Company competed with the variety of sodas firstly:
Diet Coke/Coke Light vs. Diet Pepsi/Pepsi Light
Fanta vs. Mirinda
Sprite vs. 7UP and so on....
However, it was not enough. In 1975 the Pepsi producer decided to show which product is better. They chose a few shopping malls and organized a blind test (Pepsi Challenge) by pouring both, Coke and Pepsi to cups and making people choose. Pepsi turned out to be a more common choice. Such events are still being held. But in the 70s and 80s PepsiCo was even more aggressively fighting for consumers. Their commercials showed the biggest stars and celebrities choosing Pepsi as well. Among them were such people like Michael Jackson, David Bowie or Madonna. The Coca Cola Company reacted strongly with their own commercials with Whitney Houston, Elton John or George Michael.
And which one do you choose?
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